Persistent Systems’ IoT framework lets developers innovate and enrich their ecosystem. Our first challenge was to translate the broad ‘IoT’ moniker into a winning proposition.

We countered any confusion by crafting a brand identity and messaging that is descriptive for each use case, and which provides a sound basis for a global marketing strategy.

The UX optimises an experience that was convoluted by early development cycles, and the addition of a user dashboard pushes valuable metrics and analytics to the fore.